Conference
How Does the Voice Pitch of a Spokesperson in an Advertisement Influence Consumer's Intent to Purchase?
Authors
Spadaro A; Tigue C; Fraccaro P; Feinberg D
Volume
66
Pagination
pp. 325-325
Publisher
CANADIAN PSYCHOLOGICAL ASSOC
Publication Date
December 1, 2012
Conference proceedings
CANADIAN JOURNAL OF EXPERIMENTAL PSYCHOLOGY-REVUE CANADIENNE DE PSYCHOLOGIE EXPERIMENTALE
Issue
4
ISSN
1196-1961