Are online shoppers ready to use smart mobile city bus lockers?

This research is a pioneer to introduce an innovative delivery paradigm termed Smart Mobile Lockers with City Buses (SML-CBs). The purpose of this study is to survey consumer perceptions pertaining to the adoption of this nascent technology, and in particular focusing on the prevailing attitudes among Canadian e-commerce customers towards the use of SML-CBs. The authors investigate the factors that lead the survey respondents to perceive SML-CBs as secure and to embrace their use, as well as develop two conceptual models to assess such attitudes. In addition, this paper differentiates participants' responses in various groups and through a comprehensive rating system, it identifies the participant groups that are most likely to adopt SML-CBs, which includes monthly online shoppers, participants who consistently opt for paid shipping, younger individuals, apartment dwellers, residents of Saint John's, and suburbanites.