Climate change is (NOT) funny: insights from a climate change comedy event

In recent years there has been an increasing call for new modes of climate change communication. These calls have gone beyond classic consensus-building and fact-sharing to addressing affective dimensions and meaning-making in relation to the climate crisis. In this article we reflect on a proof-of-concept climate change comedy project — “Climate Change is NOT Funny!”. Building on audience and performer insights, we reflect on the effectiveness and affective dimensions of comedy as a climate change communication method, as well as institutional and funding constraints on delivery. Finally, we introduce how we designed our project to go on making an impact beyond the grant's lifespan. By empowering professional comedians to embed new research-informed climate change material into their regular sets, we argue that our approach can amplify the reach of climate communication activities, and in turn provide new forums for individuals to engage with the most pressing aspects of the climate crisis.