Personalizing videos to improve fundraising: evidence from reward-based crowdfunding
Journal Articles
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Overview
publication date
has subject area
published in
Research
keywords
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ATTENTION
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Business
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Business & Economics
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COGNITIVE LOAD
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Crowdfunding
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Entrepreneurship
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IMPACT
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INFORMATION
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INTERACTIVITY
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LANGUAGE
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MULTIMEDIA
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Management
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Multimedia learning
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Resource mobilization
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SELF-REFERENCE
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SIGNALING THEORY
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SOCIAL PRESENCE
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Social Sciences
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Video personalization
Identity
Digital Object Identifier (DOI)
Additional Document Info