Application Research on Transmission of Information in Design Semiotics

Starting from constitution of design symbols, this article analyzes the constitution forms before sending and receiving messages, the decomposed information carriers of senders and receivers, the coding rules of sending messages formulated by senders and decoding rules of receiving messages by receivers, thus concludes three basic rules, namely, regular、irregular and mixed type of understanding. And the design symbol reveals the distribution and enjoyment of culture. Without social relationships and communication of individuals, there will be no symbols and transmission、the systematic integration of various human design symbols as well as the approaches of the accumulation of collective experience and the pass of behaviors of individuals.