How to Inform Vaccine Hesitant Individuals about the Potential Risks Associated with Vaccination

Despite their strong safety profiles, paradoxical fear about vaccine safety is the primary driver of vaccine hesitancy. We believe that vaccine-hesitant individuals inaccurately perceive the risk associated with vaccination due to the lack of appropriate benchmarks. If presented with appropriate safety comparison data, vaccine-hesitant individuals may reassess the potential risk associated with vaccination and change their minds.