Impact of promotion design on retail operating performance: Evidence from Chinese Chain retailers

Despite the widespread adoption of electronic coupons as a promotion tool for attracting customers and increasing operating revenue, there are few empirical studies that focus on the impact of promotion design under smart retail circumstance. How do consumers handle dazzling coupon information? Which coupon distribution method best encourages consumers to redeem coupons? To answer those questions, we collected promotion data from 24 Chinese …