This paper examines the meaning of police denials of racial profiling. Based on interviews with members of Hamilton Police Service, we suggest that the concept of a police subculture offers the most credible backdrop for understanding what is commonly termed racial profiling. When contextualized in this manner, racial profiling is perceived by the police as one in a series of activities that define their work. We argue that, when seen in the context of police subcultures, such profiling occurs even in the absence of officers who may be inclined to prejudice or discrimination against members of visible minorities. As well, that subculture provides police with a powerful and convincing deflection rhetoric to neutralize claims that the policing institution has failed to root out the racist practices of its officers.