Organizational Traits and Social Badging: Text Mining Application

This paper, employing a deductive research methodology approach, explores the concept of social badging for organizations from employees’ rating perspective in social media job portals (SMJP). This research attempts to identify the impact of monetary and non-monetary benefits as the antecedents and to explore the moderating effect of management support, organizational culture, and employee-perceived firm image on social badging in SMJPs. Relying on the signaling and person-environment fit theories, this study analyses more than 100,000 employee reviews from social media using text analytics techniques. The findings highlight the essential organizational traits to enhance favorable social badging for organizations. This study also has practical implications by underlying the critical drivers for reputational branding in social media.