The effect of gaze information associated with the search items on contextual cueing effect

Previous research on the mechanisms of contextual cueing effect has been inconsistent, with some researchers showing that the contextual benefit was derived from the attentional guidance whereas others argued that the former theory was not the source of contextual cueing effect. We brought the “stare-in-the-crowd” effect that used pictures of gaze with different orientations as stimuli into a traditional contextual cueing effect paradigm to investigate whether attentional guidance plays a part in this effect. We embedded the letters used in a traditional contextual cueing effect paradigm into the gaze pictures with direct and averted orientation. In Experiment 1, we found that there was a weak interaction between the contextual cueing effect and the “stare-in-the-crowd” effect. In Experiments 2 and 3, we found that the contextual cueing effect was influenced differently when the direct gaze was combined with the target or distractors. These results suggested that attentional guidance played an important role in the generation of a contextual cueing effect and the direct gaze had a special impact on visual search. To summarize the three findings, the direct gaze on target location facilitates the contextual cueing effect, and such an effect is even greater when we compared condition with the direct gaze on target location with condition with the direct gaze on distractor location (Experiments 2 and 3). Such an effect of gaze on a contextual cueing effect is manifested even when the effect of gaze (“stare-in-the-crowd” effect) was absent in the New configurations (search trials without learning).