Optimal price and order size for a reseller under partial backordering

The problem of determining the optimal price and lot size for a reseller is considered in this paper. It is assumed that demand can be backlogged and that the selling price is constant within the inventory cycle. The backlogging phenomenon is modeled without using the backorder cost and the lost sale cost since these costs are not easy to estimate in practice. The case in which the selling price is fixed and therefore, demand is a known constant is also considered. Given the new way of modeling the backlogging phenomenon, the results for the case of constant demand are developed. Analysis is also presented for the reselling situation in which a nonperishable product is sold.Scope and purposePerishable products constitute a sizable component of inventories. A common question in a reselling situation involving a perishable (or a nonperishable) product is: What should be the size of the replenishment? If demand for the product is sensitive to price, then another question is: What should be the selling price? Although the ability to vary price within an inventory cycle is important, in many cases, the reseller may opt for a policy of constant selling price for administrative convenience. In this paper the pricing and/or lot sizing problem faced by a reseller is modeled assuming a general deterioration rate and a general demand function. The model allows for backlogging of demand. When a product is highly perishable, the reseller may need to backlog demand to contain costs due to deterioration. In this sense, perishability and backlogging are complementary conditions. Given that the problem entails revenue and costs, a natural objective function for the model is profit per period. The conventional approach to modeling the backlogging phenomenon requires the use of the backorder cost and the lost sale cost. These costs, however, are difficult to estimate in practice. A new approach is used in which customers are considered impatient. Hence the fraction of demand that gets backlogged at a given point in time is a decreasing function of waiting time. First the subproblem in which price is fixed is solved to determine the optimal inventory policy. The subproblem represents the important case in which the reseller has no flexibility to change the selling price. Then a procedure is developed for determining the optimal quantity and the selling price for the broader problem. The procedure can be implemented on a spreadsheet.