To increase vehicle range, light weighting of electric vehicles has been extensively researched and implemented by using aluminum intensive solutions. With regards to traction motors, aluminum alloys that have a desired combination of high electrical conductivity and strength are required for high power output and efficiency. In this research, a novel Al-Ce based alloy, with minor additions of Si and Mg for strengthening, was investigated in different heat treatment tempers to maximize mechanical properties while maintaining a high electrical conductivity. This new alloy system appears to have addressed the classic conundrum of the inverse relationship of mechanical performance verses electrical conductivity for traditional aluminum alloy systems. The results suggest that the Al-Ce-Si-Mg alloy had yield strength in excess of 120 MPa and electrical conductivity of at least 50 %IACS in the T5 and T6 conditions. Simulations of a squirrel cage induction machine show that this combination of properties resulted in similar motor performance to other rotor Al alloys. As a result, the Al-Ce-Si-Mg alloy is a promising alternative to the near pure Al or Cu-based alloys that are currently used in induction motor rotor castings.