WINNING AT NEW PRODUCTS - THE KEYS TO SUCCESS Conference Paper

authors

• Cooper, Robert Gravlin

status

• published 

publication date

• January 1, 1989

published in

• FIRST INTERNATIONAL FORUM ON TECHNOLOGY MANAGEMENT  Journal

presented at event

• 1ST INTERNATIONAL FORUM ON TECHNOLOGY MANAGEMENT  Conference

keywords

• Business & Economics
• Management
• NEW PRODUCT PROCESS
• NEW PRODUCT SUCCESS FACTORS
• NEW PRODUCTS
• PRODUCT INNOVATION
• Planning & Development
• Public Administration
• Social Sciences

start page

• 212

end page

• 224