Defining the new product strategy Journal Articles

authors

• Cooper, Robert Gravlin

status

• published 

publication date

• August 1987

has subject area

• 08 Information and Computing Sciences (FoR)
• 09 Engineering (FoR)
• 15 Commerce, Management, Tourism and Services (FoR)
• Business & Management (Science Metrix)

published in

• IEEE Transactions on Engineering Management  Journal

keywords

• Business
• Business & Economics
• Engineering
• Engineering, Industrial
• Management
• Science & Technology
• Social Sciences
• Technology

Digital Object Identifier (DOI)

• 10.1109/tem.1987.6498880

start page

• 184

end page

• 193

volume

• EM-34

issue

• 3