Journal article
New product portfolio management: practices and performance
Abstract
Effective portfolio management is vital to successful product innovation. Portfolio management is about making strategic choices—which markets, products, and technologies our business will invest in. It is about resource allocation—how you will spend your scarce engineering, R&D, and marketing resources. It focuses on project selection—on which new product or development projects you choose from the many opportunities you face. And it deals …
Authors
Cooper RG; Edgett SJ; Kleinschmidt EJ
Journal
Journal of Product Innovation Management, Vol. 16, No. 4, pp. 333–351
Publisher
Wiley
Publication Date
July 1999
DOI
10.1016/s0737-6782(99)00005-3
ISSN
0737-6782