Journal article
Benchmarking Best NPD Practices—II
Abstract
Translation of strategy into new product initiatives is the focus of this second of three articles reporting the results of the most recent American Productivity and Quality Center study on performance and best practices in new product development. Having a new product strategy for your business is clearly linked to positive performance, and the article outlines what the elements or components of a best-in-class innovation strategy are, and …
Authors
Cooper RG; Edgett SJ; Kleinschmidt EJ
Journal
Research-Technology Management, Vol. 47, No. 3, pp. 50–59
Publisher
Taylor & Francis
Publication Date
May 2004
DOI
10.1080/08956308.2004.11671630
ISSN
0895-6308