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From Experience The invisible success factors in...
Journal article

From Experience The invisible success factors in product innovation

Authors

Cooper RG

Journal

Journal of Product Innovation Management, Vol. 16, No. 2, pp. 115–133

Publisher

Wiley

Publication Date

March 1999

DOI

10.1016/s0737-6782(98)00061-7

ISSN

0737-6782