Information Processing and Firm‐Internal Environment Contingencies: Performance Impact on Global New Product Development

Innovation in its essence is an information processing activity. Thus, a major factor impacting the success of new product development (NPD) programs, especially those responding to global markets, is the firm's ability to access, share and apply NPD information, which is often widely dispersed, functionally, geographically and culturally. To this end, an IT‐communication strength is essential, one that is nested in an internal organizational …