The Duality of Big Data in Explaining Decision-Making Quality

The purpose of this paper is to test a model that captures the duality of big data in explaining decision-making quality in firms. Whereas existing literature has examined the impact of big data on firm decision-making quality, the findings have not been consistent. In this study, we examine key conditions that help translating the availability of big data into improvements in decision-making quality and hence resolve existing tensions. While …