The Colour of Os: Naturally Biased Associations between Shape and Colour

Many letters of the alphabet are consistently mapped to specific colours by English-speaking adults, both in the general population and in individuals with grapheme-colour synaesthesia who perceive letters in colour. Such associations may be naturally biased by intrinsic sensory cortical organisation, or may be based in literacy (eg 'A' is for 'apple', apples are red; therefore A is red). To distinguish these two hypotheses, we tested …