The Colors of the Alphabet: Naturally-Biased Associations Between Shape and Color

Many letters of the alphabet are consistently mapped to specific colors in English-speaking adults, both in the general population and in individuals with grapheme-color synaesthesia who perceive letters in color. Here, across six experiments, we tested the ubiquity of the color/letter associations with typically developing toddlers, literate children, and adults. We found that pre-literate children associate O with white and X with black and …