Spatial and demographic sub-markets informing preferences for electric vehicles in Canada

The present research seeks to identify both spatial and demographic sub-markets for EVs across Canada. Demographic sub-market identification consists of using latent class analysis to classify respondents into homogeneous groups based on their manifest responses. Working from this classification, spatial sub-market segmentation utilizes spatial classification methods to provide a second layer of analytical granularity. These preliminary models are then incorporated into discrete choice modelling frameworks. From this we provide greater clarity on the characteristics of these individuals, their regional and local locational contexts, the magnitude of the relationships, and feedback between them.