Chapter
What the Market Wanted: Vote Compass 2020 and Public Views on Issues and Leadership
Abstract
This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it provides a better understanding of what issues the New Zealand public were concerned about and what they wanted a government to do about them. It also outlines how well Labour, National, New Zealand First, The Greens, ACT and the Māori Party’s …
Authors
Elder E; Lees-Marshment J; Chant L; Osborne D; Savoie J; van der Linden C
Book title
Political Marketing and Management in the 2020 New Zealand General Election
Pagination
pp. 19-34
Publisher
Springer Nature
Publication Date
2021
DOI
10.1007/978-3-030-77333-5_2