A Novel Adaptive Negotiation Strategy for Agricultural Supply Chain Centered on Third Party Logistics

Agricultural supply chain is in general open and dynamic attributed and negotiation is a key strategy to realize collaboration among different entities involved. However, traditional static and offline negotiation strategy may not function well, an agricultural supply chain centered on third party logistics will provide a new collaborative relationship among agricultural materials suppliers, agricultural cooperatives, farmers, agricultural products demanders and third party logistics providers. This paper proposes a novel adaptive negotiation strategy for agricultural supply chain centered on third party logistics. The negotiation strategy consists of an evaluation function in terms of integrity and risk preferences, a concession function in terms of concession preference, time and resources, and a generation function in terms of opponent’s behaviors. Afterwards, an procedure was proposed to solve the negotiation strategy. Finally, a simulation experiment was employed to verify the effectiveness of the negotiation strategy.