New Product Strategies: What Distinguishes the Top Performers? Journal Articles

abstract

• In this second article for The Journal of Product Innovation Management, Robert G. Cooper shows that firms can be clustered according to five general types of new product strategies. Depending on the measure of success, some strategies are more successful than others. One strategy, however, stands out for its success on all measures. Others are consistently unsuccessful. The strategies are described in such ways that managers can position the strategies of their own firms and compare their results with those of the firms Professor Cooper studied.

authors

• Cooper, Robert Gravlin

status

• published 

publication date

• September 1984

has subject area

• 09 Engineering (FoR)
• 12 Built Environment and Design (FoR)
• 15 Commerce, Management, Tourism and Services (FoR)
• Business & Management (Science Metrix)

published in

• Journal of Product Innovation Management  Journal

keywords

• 35 Commerce, Management, Tourism and Services
• 3507 Strategy, Management and Organisational Behaviour
• 9 Industry, Innovation and Infrastructure

Digital Object Identifier (DOI)

• 10.1111/1540-5885.130151

start page

• 151

end page

• 164

volume

• 1

issue

• 3