Why are women underrepresented in IT? The role of implicit and explicit gender identity

This study demonstrates that gender identity is an important factor affecting female university students' decisions to major in IT and join the IT profession. It introduces the concept of implicit gender identity, defined as the degree to which people unconsciously, automatically, and uncontrollably associate themselves with their biological sex. Data were obtained from 185 students by means of a survey and the Implicit Association Test. The findings reveal that gender identity plays different roles between men and women in its influence on IT major and career choices. Implicit gender identity is a strong predictor of IT major and career choices for women but not for men. Explicit gender identity influences IT career choice only for women. Males' and females' IT major and career choices are influenced by normative pressures to the same degree. This study shows that gender identity can be a reason driving women away from the IT field.