Conference
Managing new ''environmental'' product development: Theoretical framework and research propositions
Authors
Pujari D; Wright G
Editors
Hill RP; Taylor CR
Series
AMERICAN MARKETING ASSOCIATION CONFERENCE PROCEEDINGS
Volume
6
Pagination
pp. 200-206
Publisher
AMER MARKETING ASSOC
Publication Date
January 1, 1996
ISBN-10
0-87757-260-7
Name of conference
1996 Marketing and Public Policy Conference
Conference place
ARLINGTON, VA
Conference start date
May 17, 1996
Conference end date
May 18, 1996
Conference proceedings
MARKETING AND PUBLIC POLICY CONFERENCE PROCEEDINGS