Vote Compass NZ 2017: Marketing Insights into Public Views on Policy and Leaders

This chapter presents a detailed analysis of descriptive statistics from the 250,000+ Vote Compass data set to help us to understand what the market wanted. Analysing the whole sample but also by demographics and each party’s prospective voters, it finds that health was the top issue, closely followed by the economy, then housing, education, social welfare, and the environment. Politicians thus face the challenge of implementing substantial …