Political Parties and Their Customers: The Alignment of Party Policies with Supporter, Target and Undecided Market Preferences

This chapter presents detailed analysis of the +250,000 Vote Compass sample to identify the parties’ alignment with supporters, target markets, and undecided voters. National’s platform was only in line with the views of 40% of their prospective voters, the lowest of the four parties examined while the Greens’ policies were most in line. National’s overall policy platform was not overwhelmingly in line with any demographic, while Labour, NZ …