abstract
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The media are constantly bombarding us with information about the "new economy" and its impacts on our daily lives. What is this new economy? In what ways does it affect us? What does the future hold for us, as the rate of technological innovation continues to increase, and our traditional ways of interacting with others and conducting business continues to change? This paper is an attempt to address these questions. Topics discussed include the new economy and its close partner, the information society, along with their impacts on productivity growth. Certain aspects of business activity through electronic commerce are related, along with a series of management issues and their potential responses in the face of the fast rate of change in technological innovation in this new economy.