The management of public infrastructure assets (road networks, traffic facilities, buildings and utilities) have started to recognize the importance of maximizing customer benefits and satisfaction as a major goal. In a previous study, nine measures of customer service were identified as being important to the user. These measures include ride quality, surface distress, structural adequacy, surface friction, surface drainage, noise, user delay, cost effectiveness, and environmental impact. This paper establishes relative values for each of the nine measures of customer benefit, through a simple random survey. The results were used to develop a user focused index. This index was used to evaluate current asphalt concrete maintenance, rehabilitation and reconstruction (M,R&R). Traditionally M,R&R priority is assigned using life cycle cost analysis. The results of this study show that road users place greater importance on the continual and routine maintenance of the roadways. This provides an improved ride quality and additional safety despite an increase in cost and temporary travel delay.