Value orientation and income and displacement effects Journal Articles

Identifying the value orientations of subjects participating in market or non-market decisions may be helpful in understanding the behaviour of these subjects. This experiment presents the results of changes in the origin and the radius of the value orientations ring game or decomposed game in an attempt to discover if the value orientations exhibit income or displacement effects. One hundred and thirteen subjects participated in three treatments. The results indicate that the differences between the resulting distributions of value orientations are by category are not significant, but that if the angle of the value orientation aggregate vector is used as a continuous measure of value orientation, a significant displacement effect is identified which suggests increases in cooperative value orientations when the ring is shifted so that it includes only positive values.