Towards an appropriate business model for m-commerce

Although the rapid growth of the mobile phone market makes companies very excited about the great potential of m-commerce, after the ‘dot.com’ crisis people are more sceptical and think it might just be more hype. There is still no single answer to justify either of these two opposite opinions. To achieve m-commerce success, people are looking for innovative ‘killer applications’ or extensions of existing e-commerce applications in a mobile …