Journal article
What distinguishes the top performing new products in financial services
Abstract
Despite previous comparisons of success and unsuccessful new products, an important question remains unaddressed: What separates very successful new service products from the ordinary? Robert Cooper, Christopher Easingwood, Scott Edgett, Elko Kleinschmidt, and Chris Storey obtained data on 173 new financial services and identified three performance dimensions: financial performance, relationship enhancement, and market development. Of eleven …
Authors
Cooper RG; Easingwood CJ; Edgett S; Kleinschmidt EJ; Storey C
Journal
Journal of Product Innovation Management, Vol. 11, No. 4, pp. 281–299
Publication Date
January 1, 1994
DOI
10.1016/0737-6782(94)90084-1
ISSN
0737-6782