Journal article
Benchmarking firms' new product performance & practices
Abstract
Results are presented of an extensive and objective benchmarking study to determine the critical success factors which drive new product success and to gauge how companies perform on these factors. 'Best practices' which help to drive success are also identified. The study is designed to overcome some of the traditional problems associated with benchmarking. A rather large sample study of 135 firms is considered. Rigorous research methods in …
Authors
Cooper RG; Kleinschmidt EJ
Journal
IEEE Engineering Management Review, Vol. 23, No. 3, pp. 112–120
Publication Date
September 1, 1995
ISSN
0360-8581