No longer in the driver’s seat: How do affective motivations impact consumer interest in automated vehicles?

Emerging advancements in automated vehicles may dramatically change how transportation system users engage cars as symbols and tools to exert control over their lives, time use, and activity spaces. Transportation technologies do not only serve users. They can also elicit affective reactions and make users experience feelings, including anxiety, freedom, health, and the sense of being in control of different facets of their lives. By changing …