Adoption of SMS for business-to-consumer usage: Supporting adherence to healthy activities

SMS has become a highly successful mobile service. Besides its use as a tool for person-to-person exchange of short messages, a newer approach is to use it as a vehicle for business-to-consumer services such as reminders. This study is an early investigation of user reasons to adopt or to reject the use of SMS for reminders about healthy activities. A theoretical model blending motivation and perceived risk is developed and empirically tested. …