Perceived health risk effects on the adoption of 3G cell phones

The possible health hazards of cell phones are a controversial issue that is being debated in various literatures. This study reports on an empirical investigation of the effect of these hazards on the intention to use third generation (3G) cell phones. A model explicating the relationships between health risk perception and behavioural intention to use cell phones is developed and tested using structural equation modeling techniques. Furthermore, the moderating roles of several demographic variables are examined. To obtain variation in health risk perceptions, the study employs an experimental design in which two groups receive contradictory information from trusted sources on the possible health hazards of cell phones. Overall, this study integrates the perceived health risk concept into the technology acceptance literature.