How open are Canadian households to electric vehicles? A national latent class choice analysis with willingness-to-pay and metropolitan characterization

This paper reports on results developed from a 2015 national survey of Canadian consumers that sought to assess attitudes and preferences towards consumer electric vehicles. A latent class discrete choice model was developed based on stated preferences choices. Four classes emerged with each being oriented to one of the primary vehicle technologies considered. The dominant characteristics of the Internal Combustion Engine (ICE)-oriented class …