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The Effectiveness of Electronic Word of Mouth on...
Conference
The Effectiveness of Electronic Word of Mouth on Consumers’ Perceptions of Adopting Products/Services - A Literature Review
Authors
Montazemi A; Qahri-Saremi H
Volume
1
Publication Date
January 1, 2014
DOI
10.5220/0004850603240331
Associated Experts
Ali-reza Montazemi
Professor, DeGroote School of Business
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Labels
Fields of Research (FoR)
35 Commerce, Management, Tourism and Services
3503 Business Systems In Context
3506 Marketing
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