On the Effectiveness of eWOM Communications: the Moderating Effect of Consumers’ Prior Experience Conferences

Overview
Research
View All

authors

Qahri-Saremi, Hamed
Montazemi, Ali-reza

status

published

publication date

January 1, 2016

published in

AMCIS 2016 PROCEEDINGS Journal

presented at event

22nd Americas Conference on Information Systems (AMCIS) Conference