Modern Marketing Research: Step by Step Book uri icon

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abstract

  • Like no other textbook in the market today, Modern Marketing Research takes a realistic approach to covering ’real world’ current examples of marketing research practices. The authors’ writing philosophy can be outlined as follows: use short sentences, concise expressions, provide examples wherever possible, include no rambling exhibition of how much they know, show originality, and include materials that students can’t find elsewhere.

publication date

  • March 2005

edition

  • 1 edition