Modeling organizational intelligence using DEMATEL method in Iranian public universities

Purpose – This paper aims to investigate a novel model for organizational intelligence (OI) in Iranian public universities. OI is an effective concept in organizational behavior for reshaping the organizational rules. Multidimensional nature of OI makes it a very useful management tool. Design/methodology/approach – This model is investigated by using an expert panel opinion and decision-making trial and evaluation laboratory technique based on Iranian university professors’ opinions. Findings – The proposed model consists of eight dimensions: structural, cultural, strategic, communicational, informational, functional, behavioral and environmental dimensions. Each one of these dimensions consists of some components. The results showed that the “Structural”, “Cultural”, “Strategic”, “Informational” and “Environmental” dimensions are the cause dimensions, while the “Behavioral” and “Communicational” dimensions are the effect dimensions. Hierarchical levels of these dimensions are also determined. Practical implications – Comprehending this model offers a handful of beneficial insights for university managers. These points are synoptically stated in the form of managerial implications. Originality/value – The paper by using a real case study provides a cause and effect model for OI management in Iranian public universities and can be enhanced for other organizations.