Conference
What is the Influence of Context and Incentive on Mobile Commerce Adoption? —— A Case study of a GPS-Based Taxi Dispatching System
Abstract
Users may use a mobile service in various contexts. It is critical to study how users' perceptions and intentions are affected by context. At the same time, incentives such as financial rewards or mandatory usage policies may also affect users' behavior. We propose an acceptance model of mobile commerce with a consideration of context and incentive. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data …
Authors
Xu Z; Yuan Y
Pagination
pp. 4-11
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Publication Date
July 1, 2007
DOI
10.1109/icmb.2007.72
Name of conference
International Conference on the Management of Mobile Business (ICMB 2007)