Dynamic model of online information quality perceptions and impacts: a literature review

This paper reviews the literature related to the concept of information quality (IQ) in the context of the online environment to understand how it has been conceptualised in the Information Systems (IS) literature, to identify gaps in the literature, and to make recommendations for future research. This study also extends the Information Processing Model (IPM) and proposes a novel dynamic model of online IQ perceptions and impacts. To understand the online IQ construct, an in-depth review of the literature is conducted. Overall, we reviewed 508 journal articles published between 1995 and 2016. This study found that there is a substantial gap in the IS literature in regards to a full understanding of the online IQ construct and its relation with the IPM. More research is needed to understand the way individuals process and respond to online information. Further, although the importance of context in theory development has been emphasised in the literature, very few empirical articles have explored the impact of contextual factors on the IPM as well as perceived online IQ. The findings provide online vendors with important guidelines that should be considered to motivate individuals to acquire more information from their websites that could lead to more satisfied and loyal users.