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Do Airbnb’s “Superhosts” deserve the badge? An...
Journal article

Do Airbnb’s “Superhosts” deserve the badge? An empirical study from China

Abstract

The “Superhost” badge is that Airbnb entitles the host provides good services. This study verifies Airbnb’s “Superhost” mechanism by applying text mining technologies, combined with Long Short-Term Memory (LSTM) and K-Means, to the entire dataset of tourists’ online reviews of Hangzhou city, China. Six kinds of hosts’ good services are identified, including “Three Meals or Night Snacks,” “Fruits, Drinks or Snacks,” “Travel Guides,” “Free Shuttle or Helping with Luggage,” “Chats,” and “Replies or Communications.” The study reveals the minority of “Superhosts” are mentioned of providing the majority of six kinds of good services, which means “Superhosts” do deserve the badge.

Authors

Sun N; Liu D; Zhu A; Chen Y; Yuan Y

Journal

Asia Pacific Journal of Tourism Research, Vol. 24, No. 4, pp. 296–313

Publisher

Taylor & Francis

Publication Date

April 3, 2019

DOI

10.1080/10941665.2018.1564342

ISSN

1094-1665

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