Journal article
Is there a kink in consumers' threshold value for cost‐effectiveness in health care?
Abstract
BACKGROUND: A reproducible observation is that consumers' willingness-to-accept (WTA) monetary compensation to forgo a program is greater than their stated willingness-to-pay (WTP) for the same benefit. Several explanations exist, including the psychological principle that the utility of losses weighs heavier than gains. We sought to quantify the WTP-WTA disparity from published literature and explore implications for cost-effectiveness …
Authors
O'Brien BJ; Gertsen K; Willan AR; Faulkner A
Journal
Health Economics, Vol. 11, No. 2, pp. 175–180
Publisher
Wiley
Publication Date
March 2002
DOI
10.1002/hec.655
ISSN
1057-9230