The growing presence of dermatology platforms on Facebook has been acknowledged; however, little is known about the extent to which different types of content influence the level of engagement with online users.
To assess the level of public engagement with different types of content posted on Facebook pages devoted to dermatology.
A search on Facebook identified existing pages for dermatology academic journals, professional societies, and patient-centered groups. Then the engagement rate was calculated for each content type published on the selected pages.
The median engagement rates were 63.8% for educational posts, 41.3% for interactive posts, 27.4% for news articles, 11. 8% for academic articles, and 9.3% for others.
Educational posts engaged with online users the most effectively. The level of engagement is a key determinant of knowledge dissemination via online tools, and the type of content may influence the level of engagement.