Journal article
Examining situational continuous mobile game play behavior from the perspectives of diversion and flow experience
Abstract
Purpose The purpose of this paper is to investigate users’ continuous adoption behaviors on mobile game playing from the perspective of situational habit formation. Design/methodology/approach Based on the literature research, a continuous adoption model for situational mobile game is proposed. And the research model is assessed based on data gathered from a sample of 226 mobile game players by employing the structural equation model …
Authors
Liu Y; Liu D; Yuan Y; Archer N
Journal
Information Technology and People, Vol. 31, No. 4, pp. 948–965
Publisher
Emerald
Publication Date
August 21, 2018
DOI
10.1108/itp-02-2016-0042
ISSN
0959-3845