How different lifestyles affect value appraisals and purchase of ICT products: A comparative empirical study

Unlike traditional information technology products mainly used in business, many new information and communication technology (ICT) products have demonstrated attributes of consumer commodities. Therefore, existing technology acceptance models (TAM) may not be sufficient to predict the usage and purchase intention of these products. To address this gap, we aim to investigate how consumer lifestyle affects consumer adoption of new ICT products. …